At Lighthouse, I don’t just manage your Google Ads campaigns; I craft custom solutions tailored specifically to your business goals. Whether you’re looking to dominate Search, boost your eCommerce revenue through Shopping ads, engage users on YouTube, or drive conversions with Demand Gen, I implement advanced strategies such as  A/B testing, audience segmentation, smart bidding, and conversion rate optimization (CRO). My process ensures your ads are continuously optimized for performance. I also stay on top of market trends and platform changes, ensuring that your campaigns evolve in real-time to maximize ROI and provide consistent growth.

Understanding the data behind your business is key to making informed decisions. At Lighthouse, I go far beyond basic metrics. Through Google Analytics, conversion tracking, and multi-touch attribution models, we dive deeply into understanding your customer’s journey—from the first click to the final conversion. Our insights help you understand what’s driving your sales, where you’re losing potential customers, and how to optimize each touchpoint. This way, every dollar spent is maximized, with clear, data-driven strategies that align your marketing efforts with broader business goals.

Traffic is only part of the equation—converting clicks into paying customers is the real goal. Lighthouse specializes in Conversion Rate Optimization, analyzing your website’s user experience, design, and performance to uncover opportunities to increase conversion rates. We run A/B and multivariate tests, analyze heat maps, and optimize landing pages to ensure your visitors take action. From improving form fills to maximizing eCommerce checkouts, we focus on driving more revenue from the traffic you already have.

In addition to Google Ads, I help businesses leverage social media platforms like Facebook, Instagram, LinkedIn, and TikTok to reach their target audiences. I design omni-channel advertising strategies that integrate seamlessly with your Google Ads campaigns, ensuring a consistent brand presence and message across all channels. Whether your goals are lead generation, brand awareness, or driving sales, I optimize every aspect of your social ad spend to drive maximum impact.

As a strategic business partner, I work closely with you to uncover hidden growth opportunities, refine operational processes, and eliminate inefficiencies. Through deep industry expertise and personalized solutions, I provide actionable insights that enhance your overall business strategy. Whether you’re facing new challenges, looking to expand, or need help navigating digital transformation, I am here to help guide you every step of the way.

For eCommerce brands looking to accelerate growth, Lighthouse offers specialized consulting that addresses the unique challenges of the digital retail landscape. From optimizing your product feeds and inventory management to streamlining the checkout process, I help businesses improve their eCommerce performance and drive higher ROAS. I also provide strategic advice on entering new markets, expanding your product lines, and managing digital inventory to ensure your business scales efficiently.