Driving growth across industries
Below are just a few anonymized examples of the growth I’ve helped clients achieve over the course of almost two decades in the industry.
Insurance industry
For a national Fortune 100 insurance provider, I meticulously optimized an expansive keyword portfolio to align with the client’s business objectives. This resulted in a 40% reduction in cost-per-lead, significantly improving campaign efficiency. Over a single year, I successfully scaled their search investment 10x, helping drive a significant increase in new policy enrollments while maintaining cost-efficiency across the board.
tax services
I spearheaded the most successful online filing season in a national tax services company's history. By strategically reallocating the budget during key business weeks, I drove a 47% year-over-year revenue increase. This achievement was driven by a combination of highly-targeted search campaigns, dynamic ad copy optimization, and a thorough analysis of consumer behavior patterns during the tax season. The result was not only increased revenue but also improved customer retention and satisfaction.
Retail
In a pilot campaign for a national retail chain, I helped bridge the gap between online research and offline sales. By developing an online-to-offline (O2O) research methodology, I drove a 2% increase in in-store sales, with the campaign delivering a 300% ROI. The success of this pilot program led to the expansion of the O2O strategy across multiple markets, demonstrating the power of integrating digital media with physical retail environments to influence consumer behavior.
education
For a leading education provider, I crafted a comprehensive digital media strategy that expanded their reach in 18 key local markets. Through a combination of search, video, and display advertising, I reduced the cost-per-acquisition by 32% while simultaneously increasing the client's annual marketing spend by 22%. This holistic approach not only improved lead quality but also resulted in a substantial increase in enrollments and overall brand visibility in highly competitive markets.
Throughout my career, I've managed over $1.7 billion in media spend for more than 75 clients, including numerous Fortune 500 brands. I’m eager to bring this expertise to your business.